The Moth

Company

The Moth Company

The Moth Company

The Moth

Company

The Moth Company (MOTH), founded in 2024, is on a mission to bring back authenticity and build real connections in today’s increasingly disconnected world. Many people feel isolated or like they don’t belong — MOTH exists to change that by turning local businesses into community hubs where genuine relationships can grow. When these spaces thrive, cities become more vibrant, and meaningful connections naturally follow.

At its core, MOTH is about more than just places — it’s about the stories behind them. Every local business, event, and hangout spot has a unique journey shaped by its origins, challenges, and passions. By sharing these stories, MOTH helps people connect on a deeper level, beyond simple transactions.


By supporting local businesses, fostering real connections, and creating spaces where everyone feels welcome, MOTH is building a world where authenticity matters, and people truly feel they belong.

Client: The Moth Company (USA)
Role: UX/UI Designer

Detailed Case Study Link

Responsive Website Design

Time: 8 weeks

Tools: Figma

Year: 2024

Brief & Goals

The MOTH Company is developing Pollen, a platform designed to combat loneliness by helping people find their "third place." Grounded in MOTH's mission of acceptance, authenticity, and belonging, Pollen introduces users to MOTH's values and provides a virtual space to connect with local communities, even in cities where MOTH isn't physically present. My role involved designing the UI/UX to ensure the platform visually embodies MOTH's mission and engages users in an intuitive, meaningful way.


MOTH’s Pollen platform should:


  1. Spark interest by connecting people with MOTH’s mission and showing how

    meaningful community connections can enrich their lives.

  2. Enhance platforms like Google Business and Yelp by adding personal stories and deeper narratives, helping businesses stand out while giving users a more authentic glimpse of what to expect.

  3. Encourage people to explore their communities, discover new places, and find their ‘third place’ — a welcoming spot beyond home and work where connections thrive.

The MOTH Company is developing Pollen, a platform designed to combat loneliness by helping people find their "third place." Grounded in MOTH's mission of acceptance, authenticity, and belonging, Pollen introduces users to MOTH's values and provides a virtual space to connect with local communities, even in cities where MOTH isn't physically present. My role involved designing the UI/UX to ensure the platform visually embodies MOTH's mission and engages users in an intuitive, meaningful way.


MOTH’s Pollen platform should:


  1. Spark interest by connecting people with MOTH’s mission and showing how

    meaningful community connections can enrich their lives.

  2. Enhance platforms like Google Business and Yelp by adding personal stories and deeper narratives, helping businesses stand out while giving users a more authentic glimpse of what to expect.

  3. Encourage people to explore their communities, discover new places, and find their ‘third place’ — a welcoming spot beyond home and work where connections thrive.

The MOTH Company is developing Pollen, a platform designed to combat loneliness by helping people find their "third place." Grounded in MOTH's mission of acceptance, authenticity, and belonging, Pollen introduces users to MOTH's values and provides a virtual space to connect with local communities, even in cities where MOTH isn't physically present. My role involved designing the UI/UX to ensure the platform visually embodies MOTH's mission and engages users in an intuitive, meaningful way.


MOTH’s Pollen platform should:


  1. Spark interest by connecting people with MOTH’s mission and showing how

    meaningful community connections can enrich their lives.

  2. Enhance platforms like Google Business and Yelp by adding personal stories and deeper narratives, helping businesses stand out while giving users a more authentic glimpse of what to expect.

  3. Encourage people to explore their communities, discover new places, and find their ‘third place’ — a welcoming spot beyond home and work where connections thrive.

Detailed Case Study Link

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Takeaways

  • Designing for Connection
    This project taught me how to design with a focus on bringing people together. I learned how to highlight events and create a space that feels welcoming.


  • Keeping It On-Brand
    Making sure the design matched The Moth Company’s personality was key. Using consistent colors, fonts, and layouts helped build trust.


  • Simplifying Complex Content
    Working with lots of information, like event details and user forms, showed me how to organize it so it feels easy to use and not overwhelming.


  • Thinking Across Devices
    Designing for desktops (and mobile) taught me the importance of making the experience smooth no matter how people access it.


  • Learning From Feedback
    If there were user tests, I learned how small changes can make a big difference when based on real feedback.


  • Adding Meaningful Features
    Features like event filters and forms were fun to build. They showed me how thoughtful details can improve usability.


  • Teamwork and Communication
    This project reinforced how important it is to listen to clients, adapt to feedback, and stay on the same page throughout.


  • Designing With Empathy
    Understanding what the audience wanted—a sense of community and discovery—helped me make decisions that felt right for them.

Full Case Study

Detailed Case Study Link