Cyan Advisories

Cyan Advisories

Cyan Advisories

Cyan Advisories

Created a landing page for Cyan Advisories, a B2B company, with the goal of showcasing their expertise across multiple sectors. The challenge was to highlight their versatility and continuous growth while maintaining a cohesive and professional brand identity. To visually represent this diversity, gradients and abstracts were proposed, which blend colors and intersections between to various industries, reflecting their broad range of services. The design maintains a modern, clean aesthetic with clear calls-to-action to drive lead generation. It’s also optimized for responsiveness, ensuring a seamless experience across all devices.


Special Thanks to Drishti Desai, for helping me with the design direction.

Created a landing page for Cyan Advisories, a B2B company, with the goal of showcasing their expertise across multiple sectors. The challenge was to highlight their versatility and continuous growth while maintaining a cohesive and professional brand identity. To visually represent this diversity, gradients and abstracts were proposed, which blend colors and intersections between to various industries, reflecting their broad range of services. The design maintains a modern, clean aesthetic with clear calls-to-action to drive lead generation. It’s also optimized for responsiveness, ensuring a seamless experience across all devices.


Special Thanks to Drishti Desai, for helping me with the design direction.

Created a landing page for Cyan Advisories, a B2B company, with the goal of showcasing their expertise across multiple sectors. The challenge was to highlight their versatility and continuous growth while maintaining a cohesive and professional brand identity. To visually represent this diversity, gradients and abstracts were proposed, which blend colors and intersections between to various industries, reflecting their broad range of services. The design maintains a modern, clean aesthetic with clear calls-to-action to drive lead generation. It’s also optimized for responsiveness, ensuring a seamless experience across all devices.


Special Thanks to Drishti Desai, for helping me with the design direction.

Client: Cyan Advisories (India)
Role: UI Designer/Developer

Link

Landing Page Design/Framer Development

Time: 3 week

Tools: Figma

Year: 2024

Brief

Brief

To create a professional & visually appealing landing page for a B2B business that represents the client's expertise across multiple sectors, highlighting their ability to cater to a diverse range of industries while maintaining a cohesive brand identity.


Goals:

Through the website bring in state-of-the-art technologies in our key sectors and represent them in a systematic and experimental way. Also, bring in the idea of a brighter and optimistic future within the four sectors — clean water, clean energy, agriculture, infrastructure.


Target Audience:
Business decision-makers, potential partners, and stakeholders across various industries that the client serves.

To create a professional & visually appealing landing page for a B2B business that represents the client's expertise across multiple sectors, highlighting their ability to cater to a diverse range of industries while maintaining a cohesive brand identity.


Goals:

Through the website bring in state-of-the-art technologies in our key sectors and represent them in a systematic and experimental way. Also, bring in the idea of a brighter and optimistic future within the four sectors — clean water, clean energy, agriculture, infrastructure.


Target Audience:
Business decision-makers, potential partners, and stakeholders across various industries that the client serves.

To create a professional & visually appealing landing page for a B2B business that represents the client's expertise across multiple sectors, highlighting their ability to cater to a diverse range of industries while maintaining a cohesive brand identity.


Goals:

Through the website bring in state-of-the-art technologies in our key sectors and represent them in a systematic and experimental way. Also, bring in the idea of a brighter and optimistic future within the four sectors — clean water, clean energy, agriculture, infrastructure.


Target Audience:
Business decision-makers, potential partners, and stakeholders across various industries that the client serves.

Step 1.

Color Palette


For Cyan Ardvisories, I chose to work with gradients because of the melange of the sectors they are helping with. To emphasized I used the palette with yellow, orange, and blue to reflect the brand’s core values of creating opportunities and enabling partnerships.


  • Yellow: Optimism and forward-thinking

  • Orange: Adds warmth and approachability.

  • Blue: Conveys trust and stability.

  • Green: For accents, conveys sustenance


Together, these colors create a dynamic, engaging identity that fosters collaboration and growth.

Color Associations

Typefaces

Abstracts

Iconography

Step 2.

Font Selection


  • PP Sans Pangram: Offers a clean, contemporary feel, which adds a sleek, approachable touch, aligning with Cyan Advisories' grounded yet forward-thinking ethos.

  • Space Grotesk: Brings a geometric, structured look, ensuring readability and a sense of precision, reinforcing trust and credibility.


Together, they create a visually engaging yet reliable and professional aesthetic, ideal for Cyan Advisories.

Takeaways

  • Clear Messaging: Crafting a direct and compelling value proposition via the landing page.

  • Abstract Shapes: Utilizing abstract shapes to add visual interest and reinforce the brand's identity and message.

  • Visual Hierarchy: Making content easy to scan and digest for the audiences.

  • Analytics: Using numbers to summarize the content.

  • Brand Consistency: Keeping your brand’s look and feel cohesive.

  • Responsive Design: Ensuring the page looks great on any device.

  • Engaging Content: Connecting with your audience through relevant content.


For more detailed study checkout Behance.

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