CodeBrwn

CodeBrwn

CodeBrwn

CodeBrwn

For Code Brwn, a luxury streetwear brand based in New Delhi, I designed a sleek and intuitive e-commerce platform that reflects the brand's bold identity. The UI is modern yet minimal, with a focus on seamless navigation, high-quality visuals, and a premium shopping experience. I incorporated strong typography and a refined color palette to highlight the exclusivity of the products. The interface ensures a smooth user journey from browsing collections to checkout, creating a luxurious and effortless shopping experience that aligns with Code Brwn’s streetwear aesthetics.

For Code Brwn, a luxury streetwear brand based in New Delhi, I designed a sleek and intuitive e-commerce platform that reflects the brand's bold identity. The UI is modern yet minimal, with a focus on seamless navigation, high-quality visuals, and a premium shopping experience. I incorporated strong typography and a refined color palette to highlight the exclusivity of the products. The interface ensures a smooth user journey from browsing collections to checkout, creating a luxurious and effortless shopping experience that aligns with Code Brwn’s streetwear aesthetics.

For Code Brwn, a luxury streetwear brand based in New Delhi, I designed a sleek and intuitive e-commerce platform that reflects the brand's bold identity. The UI is modern yet minimal, with a focus on seamless navigation, high-quality visuals, and a premium shopping experience. I incorporated strong typography and a refined color palette to highlight the exclusivity of the products. The interface ensures a smooth user journey from browsing collections to checkout, creating a luxurious and effortless shopping experience that aligns with Code Brwn’s streetwear aesthetics.

Client: CodeBrwn (New Delhi, India)
Role: UX/UI Designer

Link

Website Design

Time: 4 weeks

Tools: Figma

Year: 2024

Client Brief

Design a modern, high-performing e-commerce site for Code Brwn, blending luxury and streetwear aesthetics to create a premium yet edgy shopping experience.


Objectives:

  • Reflect the brand’s luxurious yet bold identity.

  • Ensure a seamless, mobile-first user experience.

  • Highlight products with intuitive navigation.


Target Audience:
Fashion-forward individuals seeking exclusivity in streetwear.


Design Requirements:

  • Colors: Explore luxury colors for the brand.

  • Typography: Strong, modern, slightly unconventional fonts.


User Experience:

  • Easy navigation, fast load times, mobile optimization.

  • Smooth checkout and browsing experience.


Technical Needs:

Optimized for performance with essential e-commerce functionalities.


Success Metrics:

Increased mobile conversions, improved user engagement.

Design a modern, high-performing e-commerce site for Code Brwn, blending luxury and streetwear aesthetics to create a premium yet edgy shopping experience.


Objectives:

  • Reflect the brand’s luxurious yet bold identity.

  • Ensure a seamless, mobile-first user experience.

  • Highlight products with intuitive navigation.


Target Audience:
Fashion-forward individuals seeking exclusivity in streetwear.


Design Requirements:

  • Colors: Explore luxury colors for the brand.

  • Typography: Strong, modern, slightly unconventional fonts.


User Experience:

  • Easy navigation, fast load times, mobile optimization.

  • Smooth checkout and browsing experience.


Technical Needs:

Optimized for performance with essential e-commerce functionalities.


Success Metrics:

Increased mobile conversions, improved user engagement.

Design a modern, high-performing e-commerce site for Code Brwn, blending luxury and streetwear aesthetics to create a premium yet edgy shopping experience.


Objectives:

  • Reflect the brand’s luxurious yet bold identity.

  • Ensure a seamless, mobile-first user experience.

  • Highlight products with intuitive navigation.


Target Audience:
Fashion-forward individuals seeking exclusivity in streetwear.


Design Requirements:

  • Colors: Explore luxury colors for the brand.

  • Typography: Strong, modern, slightly unconventional fonts.


User Experience:

  • Easy navigation, fast load times, mobile optimization.

  • Smooth checkout and browsing experience.


Technical Needs:

Optimized for performance with essential e-commerce functionalities.


Success Metrics:

Increased mobile conversions, improved user engagement.

Why this palette ?

The color palette works effectively for a luxury streetwear brand for the following reasons:
Luxury Vibes:
  • Deep Maroon (#4C000A) and Beige (#CEBAA1) offer a sophisticated and elegant tone. These colors are often associated with premium and high-end products, creating an upscale feel for the brand.
  • White (#FFFFFF) provide a clean and minimal aesthetic, ensuring the website or design feels polished, luxurious, and timeless.


Boldness for Streetwear:
  • Black (#000000) is a staple in streetwear fashion, representing strength, boldness, and an edgy, urban vibe. It’s versatile and allows other colors in the palette to pop.
  • Green (#195514) adds an unexpected, bold element that still feels natural and grounded. This can be used sparingly to introduce contrast and depth, adding a youthful and slightly rebellious twist to the design.


Overall, this palette can elevate Code Brwn's luxury streetwear appeal by blending rich, classy tones with urban edginess, reflecting the duality of luxury and street culture.
Font Selection

I selected the Outfit and Fira Mono typefaces for CodeBrwn's website to enhance the brand's luxury and modernity:

Outfit
  • Modern Look: Geometric and fresh.
  • Versatile: Multiple weights for different UI elements.
  • Readable: Clean lines enhance clarity.


Fira
  • Screen-Optimized: Excellent legibility for digital use.
  • Friendly Feel: Humanist design makes it approachable.
  • Varied Weights: Flexible for various text needs.


Combining these fonts offer a modern, readable, and versatile typography system.

Challenges & Solutions

While designing the e-commerce platform for Code Brwn, I encountered a few challenges, particularly around balancing the brand's luxury appeal with streetwear's bold, edgy style. Ensuring that the UI felt premium without alienating the urban, youthful target audience required careful attention to visual hierarchy, typography, and color usage.


Another challenge was optimizing the platform for both mobile and desktop users. Streetwear shoppers often browse and purchase on mobile devices, so creating a responsive, mobile-first design was essential. To solve this, I focused on streamlined layouts, adaptive image sizes, and a simplified, intuitive navigation system that works seamlessly across all screen sizes.

While designing the e-commerce platform for Code Brwn, I encountered a few challenges, particularly around balancing the brand's luxury appeal with streetwear's bold, edgy style. Ensuring that the UI felt premium without alienating the urban, youthful target audience required careful attention to visual hierarchy, typography, and color usage.


Another challenge was optimizing the platform for both mobile and desktop users. Streetwear shoppers often browse and purchase on mobile devices, so creating a responsive, mobile-first design was essential. To solve this, I focused on streamlined layouts, adaptive image sizes, and a simplified, intuitive navigation system that works seamlessly across all screen sizes.

While designing the e-commerce platform for Code Brwn, I encountered a few challenges, particularly around balancing the brand's luxury appeal with streetwear's bold, edgy style. Ensuring that the UI felt premium without alienating the urban, youthful target audience required careful attention to visual hierarchy, typography, and color usage.


Another challenge was optimizing the platform for both mobile and desktop users. Streetwear shoppers often browse and purchase on mobile devices, so creating a responsive, mobile-first design was essential. To solve this, I focused on streamlined layouts, adaptive image sizes, and a simplified, intuitive navigation system that works seamlessly across all screen sizes.

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